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The product that I brought to market was a BNPL button for e-commerce checkout. The button was an SDK enable for the Magento Platform. The goal was to let merchants enable the payment button in less than 2 days instead of one month with the previous journey. The main challenge was that the company did not have the resources and knowledge to deploy this product. I made a comprehensive business plan showing how this initiative will grow revenues and reduce merchant onboarding cost. the way i approached this challenges was through partnering with a company based in Israel that had already deployed this feature successfully. I implemented successfully the initiative in 3 months, merchant onboarding accelerated in the digital space.