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Tell me about a time when you were in the process of executing a project and decided to change direction halfway through. How did you navigate this shift, and what was the outcome?

Think of a brand that, in your opinion, produces outstanding products but falls short when it comes to marketing. In contrast, can you name a brand that demonstrates exceptional marketing but disappoints when it comes to their product offering? Please elucidate on your choices, outlining the rationale for your assessment.

Outline the stages that customers navigate through before making a purchase for a product you recently worked on.

Could you kindly walk us through the essential components and tasks involved in launching a campaign?

Share your approach to overcoming the challenges of competing with YouTube and convincing users to switch to our alternative platform.

Recommend a physical product that you think is exceptional. Elaborate on its value proposition and the distinct customer segments it appeals to. Furthermore, we'd appreciate it if you could craft an innovative ad campaign to effectively market this product.