One of my most significant achievements was leading the development of a switch new product line in responsible to the market demands caused by the COVID-19 pandemic.
As remote work became the new norm, the reliable and high-speed networking demand increased for home and small office (SOHO) dramatically.
However, the existing network switches were primarily designed for enterprise data centers, offering 5G or 10G speeds.
These solutions were not only costly but also exceeded the practical needs of SMB users, making them an impractical choice for many. Additionally, the rise of online gaming, high-speed streaming, and cloud-based application required faster, more stable network solutions.
I identified this market gap and lead the development of a new 2.5GbE switch product line. My objective was to design a high-performance and cost-effective solution tailored to the small businesses and home users requirement. This required to strike the right balance between speed, stability, and affordability.
To ensure a successful product launch, I first conducted market research and customer needs analysis to identify key trends, Through data analysis, I realized that existing 5G/10G switches were too expensive and deployment complexity made them impractical for home and small office users. This created a clear opportunity for a more affordable and user-friendly alternative.
With these insights, I am responsible for analyzed market requirement and developed the product strategy and defined specifications, and designed multiple use cases tailored to different environments, such as small businesses, creative studios, and remote offices applications like video editing, cloud backups, and virtual machine environments.
To ensure product could deliver a high-speed and stable network, easy deployment with plug-and-play function to optimize cost and performance while providing a more affordable solutions, to ensure that technical solutions align with customer needs.
Additionally, I led the entire product lifecycle, from pre-concept to defining product specifications, NPI, mass production to end of life.
I collaborated with R&D, supply chain, and marketing teams to ensure product development smoothly. Through proactive risk management and progress tracking, I ensured on-time delivery while balancing cost, performance, and scalability.
As a result, I successfully planned 6 new switch product within one year, balancing performance, cost, and ease of deployment.
Making the company's first product line for high-speed switches specifically designed for the SOHO and WFH markets, and marking a significant milestone for the company.
