Example: Expanding the Scope of Hafh's Travel X Project
At Kabuk Style, while working on the Travel X project for the Hafh platform, we initially focused on a narrow scope—integrating Hotelbeds API to expand our accommodation offerings. This was expected to enhance our property portfolio by around 50%, which was already considered a significant win.
However, during the early stages of market research and user feedback analysis, I identified a much larger opportunity. By exploring blockchain technology, we could revolutionize the traditional subscription model, offering a unique, secure, and scalable travel subscription service. This would not only increase our property offerings but also position Hafh as an industry leader in innovative travel solutions.
I presented this broader vision to the leadership team, backed by data and potential ROI, showing how this approach could expand our customer base beyond traditional travelers to tech-savvy, privacy-conscious users. Initially, there was some resistance due to the perceived complexity and risks of implementing blockchain. However, I convinced key stakeholders by demonstrating the long-term benefits and market differentiation this could offer.
As a result, the project was expanded to include the blockchain-powered subscription service. This led to a 90% increase in our property portfolio, a 30% boost in bookings, and positioned Hafh as a pioneering platform in the travel industry, far exceeding the original expectations.