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Share with me the specific actions you'd take to monetize a free app.

What piques your interest when it comes to product marketing?

Could you kindly explain the most appropriate approach to announcing a 10% price hike to our valued customers?

Discuss the strategies you employ when working alongside the sales team to support our clients in shifting their usage from the web to our app.

Tell us about a physical product that you truly admire. Explain its value proposition and the specific market segments it targets. Additionally, we'd like to hear your creative ideas for an ad campaign that would effectively market this product.

Describe a situation where your expertise as a PMM played a crucial role in shaping the product roadmap.

Name a brand you think has superior products but lacks the ability to effectively market them. Additionally, can you identify another brand that exhibits strong marketing prowess but fails to live up to its product expectations? Please expound on your selections, offering reasons for your assessment.

What challenges do you think product marketers encounter on a day-to-day basis?

Share an experience from a successful campaign you were involved in. What made it successful, and were there any aspects that could have been improved or refined?

In your perspective, what elements constitute a truly successful product launch? What specific methods would you employ to track and assess the achievement of those elements?