Tiktok Product Manager Interview Guide

Interview Guide Jun 21

Detailed, specific guidance on the Tiktok Product Manager interview process - with a breakdown of different stages and interview questions asked at each stage.

The role of a Tiktok Product Manager

As a TikTok PM, you are responsible for leading the development of new features and products, as well as improving existing ones. You work closely with cross-functional teams, including designers, engineers, and data analysts, to bring new ideas to life.

TikTok follows a rigorous screening process to ensure that they hire the best talent. You can expect a multi-round interview process that includes phone screens, behavioural interviews, product sense interviews, product estimation and execution interviews, and even an engineering interview (in a few cases).

The salary for a TikTok Product Manager role can vary based on experience and location, but according to Levels.FYI, the average salary for a Product Manager at TikTok is around $221K-$436K+ per year. 

Tiktok Product Manager Interview Guide

To give you a quick overview, there are 4 main rounds:

  • Phone Screen with a Recruiter (30-45 min)
  • Phone Screen with an HR  (45-60 min)
  • Onsite Interview 
  • HR interview (45-60 min)

Each of these rounds are eliminatory, so be prepared to bowl over your interviewers with your performance to move ahead.

Let's take a closer look at each round of the TikTok Product Manager interview process.

Relevant Guides

Phone Screen with a Recruiter (30-45 min)

Overview

The first round of the interview process is typically a phone screen with a recruiter. This interview is designed to assess your qualifications and experience for the role and to confirm that you're a potential fit for the job at TikTok. 

Typical questions like "Tell me about yourself," or "Why TikTok?" are common in this round. Make sure you have a short and crisp introduction of yourself ready to go. Maybe also include a nugget that helps you stand out and be memorable.

Second, make sure to gather your thoughts about your previous work experiences and decide ahead which specific projects you will discuss. Focus on topics like what your contribution was, how things went and what you could have done better.

It's important to use specific examples to highlight your qualifications and experience.

This interview is quite similar to the one which occurs for the Uber PM.

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Phone Screen with an HR (45-60 min)

Overview

If you pass the first round, you'll move on to a phone screen with an HR representative. This interview typically lasts around 45-60 minutes and is designed to get to know you better and evaluate your fit for the company culture. You can expect questions about your motivations, goals, and personality. 

Additionally, the phone screen has a brief 10-15 minute case study involving an everyday problem encountered at TikTok, where you have the opportunity to demonstrate your problem-solving skills and that you have a good grasp of the product development process.

Here are some example questions that you might expect during the HR phone screen:

1. Can you tell me about a project or accomplishment that you're particularly proud of?

2. How do you stay up-to-date on industry trends and new technologies?

3. Describe a time when you faced a difficult situation in the workplace and how you handled it.

4. What are some qualities you think are important for a Product Manager, and how do you embody those qualities in your work?

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Round 3

Overview

Onsite Interview

If you successfully pass the phone interviews, you'll be invited to an onsite interview. This is the most crucial stage of the interview process, as it will determine whether you'll be offered the job.

There are 3-4 interviews to this round:

  • Behavioral (45-60 min)
  • Product Sense (45-60 min)
  • Product Estimation and Execution (45-60 min)
  • (Unique Interview) Engineering interview  (45-60 min)

Behavioural

The behavioural interview is designed to assess your past experiences and how you have dealt with specific situations. You can expect open-ended questions, hypothetical, or scenario-based questions that require you to talk about your past PM experience and project details, as well as your motivations. It's important to articulate your reasoning out loud to give your interviewer an insight into your approach and working style.

Here are some example questions to practise:

  1. Tell me about a time when you had to make a difficult trade-off between two competing priorities. How did you approach the situation, and what was the outcome?
  2. Can you walk me through a time when you identified a major problem with a product or feature, and what steps you took to address it?
  3. Describe a project you spearheaded and how you ensured its successful completion. What were the biggest challenges you faced, and how did you overcome them?
  4. How do you prioritise competing requests from different stakeholders, such as engineering, design, or business development? Can you give an example of a time when you had to manage conflicting priorities? 

Product Sense

In the product sense interview, the interviewer will assess your creativity, strategic thinking, and your ability to develop innovative products that meet the needs of users. 

You can expect a case study or hypothetical scenario where the interviewer will introduce a team's product, list potential opportunities, and ask how you would choose a feature to prioritise. In such cases, aim to demonstrate your understanding of the user and the market, your ability to identify and evaluate different opportunities, and your process for developing and prioritising product features.

Example questions you may face in this interview include:

  • Given the current market trends, what new product features would you add to our existing product?
  • How would you improve our current product offerings to increase user engagement?
  • If you were launching a new product in a competitive market, what would be your strategy to differentiate it from other products on the market?
  • How would you measure the success of a new product feature or release?
  • How would you balance the needs of different stakeholders (e.g., users, business, etc.) when developing a product roadmap?

It's important to be prepared to discuss your approach to product development and your past experiences in product management. Use specific examples to highlight your skills and accomplishments and show the interviewer that you have what it takes to be a successful product manager at TikTok.

Product Estimation and Execution 

The product estimation and execution interview is designed to assess your ability to develop and execute a product roadmap. This interview round will test how you determine the success of a product or feature, how you identify and measure relevant data to solve problems. You will be asked to estimate the time and resources required to complete a specific project and explain your process for executing it. Be prepared for a mix of product metric, estimation, and execution questions.

For example,

  • TikTok has just released a new feature that has received mixed reviews from users. How would you determine whether to continue investing in and improving the feature, or to scrap it altogether?
  • Your team has identified a potential new market for TikTok. How would you prioritise entering this new market against other product development initiatives?
  • How would you go about defining the target audience for a new feature or product?
  • What measures would you take to address user privacy concerns on the platform?

(Unique Interview) Engineering interview

TikTok has a unique interview round where Product Managers are interviewed by an engineer. This is not the norm but it's typically used to assess your technical skills and understanding of engineering concepts. 

If you're not a technical person, don't worry! It is unlikely that you will have to write actual code; you may simply have to solve a problem using pseudocode. For example, you might be asked to describe precision and recall in data science, explain the difference between C++ and Java, or write pseudocode to convert the words of a sentence into a string.

Here are two tips for this round:

  • Review engineering concepts that are relevant to the role you're applying for. You might consider researching the tech stack used by TikTok to gain a better understanding of the company's engineering practices.
  • Be prepared to communicate your technical understanding and problem-solving skills clearly and concisely, using plain language and relevant examples. Don't be afraid to ask for clarification if you're unsure of a question, and take your time to think through your answers before responding.

HR interview (45-60 min)

Overview

If you've made it to the HR interview, you're in a great position to receive an offer. While rare, it's worth noting that there have been instances where candidates were rejected even after passing all the rounds of interviews.

Here, you're asked a few more behavioural and culture-fit questions and encouraged to ask questions you might have. Make sure you come prepared with thoughtful and well-researched answers.

In addition to the above, you can expect administrative questions about your start date, relocation, and other logistical details. 

This interview is quite similar to the one which occurs for the TCS PM.

TikTok Product Manager Roles and Responsibilities

Following are the roles and responsibilities of a TikTok Product Manager:

  • As a TikTok Product Manager, your main responsibility is to identify and analyse customer journeys, understand their applicability, and assess the impact of different product use cases. 
  • You will work closely with solution architects and engineering partners to develop detailed product requirement documents and ensure that the product is meeting the needs of its users, and that it is delivered on time and within budget.
  • Your success as a Product Manager will depend on your ability to communicate these business requirements in a simple, easy-to-follow manner.
  • You will also be responsible for managing roadblocks and multiple stakeholders, working cross-functionally to influence them to make faster decisions. To achieve this, you will need to manage expectations, track the product roadmap regularly, and participate in team processes. 
  • You will need to be an active participant in what you build by conducting internal testing, running edge cases, and ensuring that the product and its features correspond with the customer journey. 
  • To make data-driven decisions, you will also be responsible for ensuring that there is product reporting that tracks key metrics for the product and its success.

TikTok Product Manager Skills and Qualifications

Here are the skills and qualifications that a TikTok Product Manager must have:

  • A minimum of 4-10 years of experience in a technology-oriented role, preferably a PM role is required. This means not only having experience in a technology role, but also having the ability to work in an Agile development environment, and a good understanding of how technical systems interact.
  • You will be working with both technical and non-technical stakeholders, so it's crucial to have excellent communication skills. You should be able to simplify complex ideas and explain them clearly and logically to people at all levels of the organisation.
  • Experience with customer-facing mobile and desktop solutions is also essential, as this role requires you to have a good understanding of user needs and be able to develop products that meet those needs.
  • You should know how technical systems work together, including having knowledge of APIs and the ability to write and run SQL queries.
  • While not essential, knowledge of payments and fintech would be a plus, as TikTok is a fast-growing platform that is expanding into e-commerce and other areas of financial services.