Verified by Product Manager at Intuit

Intuit Product Manager Interview Guide

Interview Guide Nov 08

The role of an Intuit Product Manager

Product management is a job that entails developing and selling products to increase revenue, earnings, and profit margins. A product manager is in charge of assessing business conditions, managing product development, and determining product effectiveness. The amount of decision-making involved in the process is one aspect that complicates a PM's job. The interviews are challenging since they cover various topics and include multiple questions.

Intuit is looking for candidates with product management experience in building large-scale platforms, a deep technical understanding of those platforms balanced with customer empathy, strong execution capability, and a track record of developing strong business partnerships and delivering impactful business results. As a product manager, you will be able to address business-critical challenges with cutting-edge technologies, contribute to the open-source community, and lead innovation both within and outside of Intuit.

An American Multinational organization, Intuit specializes in financial software development and upgrades. Founded in 1983, it is popularly known for global solutions like Mailchimp, Quick Books, Turbo Tax, etc. Intuit hires Product Managers who have –

  • An experience in designing B2B products in a Product Manager Role
  • Team work and managerial skills to develop and design collectively with engineers and designers.
  • The potential and expertise to identify current and future problems of existing and potential clients.
  • Thorough knowledge of documentation and drafting roadmaps as per priority.
  • Team leader qualities with effective written and verbal communications skills.
  • Knowledge and experience with Agile development and methodologies.     

Further, the interview guide will walk you through the process of interviewing for a Product Manager position at Intuit, providing you with various tips and practice questions to help you stand out.

Intuit Product Manager Interview Guide

The interview process starts with an online application to the company's career page or with the help of a recruiter via LinkedIn. Prepfully facilitates resume review services with expert advice that increase the chances of resume selection, encouraging the recruiter to make the first call of the interview process. It usually takes 4-5 weeks, but it can take longer. The following procedures are included:

  • Phone Screening
  • Case Study/ Take Home Assignment
  • On-site interview (held virtually in special cases)
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Phone Screening


This is an ice-breaking round, where the recruiter engages the candidate in a casual conversation, encouraging them to highlight their PM-related skill sets, managerial decisions, and reasons for results. It is a resume-focused round that lasts for 20- 30 min.

It also prioritizes judging the candidate on their knowledge about Intuit and familiarizing them with the organization's goals, culture, and role-related information.  

What the interviewer will assess

  • Your experience in the position
  • Communication skills
  • Your aspirations and vision
  • Knowledge and skill set related to the PM role
  • The information you have about Intuit and its culture


  • Make sure you properly research the company and its profile. The more you understand about their principles and values, the more you will be able to indulge them while interviewing.
  • Behavior questions are fundamental questions affected by the key skills against which all Intuit workers are evaluated. Team development and culture, innovation and outcomes, analytical thinking, and communication and persuasion are among them.

Interview Questions

  • Do you have experience leading sprint teams in product management?
  • How can you justify that you’ll be a good fit for a product manager?
  • Can you work with people from different backgrounds and beliefs?
  • What was the last product you were in charge of?
  • What are you looking for in your next role?
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Case Study/ Take-Home Assignment


Intuit puts a significant value on their take-home assignment, which is possibly the most important part of the interview process. It involves a case study that is generally assigned via email. The case study entails a problem statement or potential vision of the organization. The candidate is expected to innovate solutions through critical thinking and problem-solving abilities and chart a roadmap to attain the same.

The case study is purposefully open-ended and lacks structure, as Intuit is focused on testing creative thinking and the ability to tackle huge, ambiguous problems.

This assignment will account for a significant chunk of the on-site or virtual interview round, during which interviewers will urge you to delve deeper into your responses. Therefore, we recommend you give it all your effort.

Examples of Case Study Problem Statements

  • How would you Increase the revenue of <Intuit's Product> in the next six months?
  • Intuit would like to migrate the CRM and Payroll Management to cloud-based applications as this might save time, money, and resources in the long run.
    The challenges include- Manual transfer as legacy systems are not compatible and training users at multiple locations. As an IT PM, you are responsible for planning the proposed 7 phases, including Swimlane Flowchart development, and describing the roles and responsibilities of various departments and personnel. 
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On-Site Interview


Intuit understands that every success is teamwork with dependency between cross-functional domains. Therefore, the technical on- site interview round consists of meetings with assessors, team members, a manager, and a cross-functional colleague.

In this interview session, you'll begin the day by presenting your case study to the assessors and team members as mentioned in the case study interview section. You will be requested to offer detailed rationalizations for your decisions during this presentation, like prioritization of features.

The case study presentation will be highly engaging, with team members interjecting to ask questions and dive down on individual figures. It is the highlight of the Intuit PM interview, during which you will be asked questions customized to the interview, such as estimation, analytical, and product design questions.

The managers and cross- functional colleagues will also inquire about your skills and experience, how you would align your goals to Intuit's values and culture, and the failures, challenges and successes you have faced in your career.

What the interviewer will assess

  • Corporate ease.
  • Decision making.
  • Whether you can recognize possible risks and quantify them
  • Estimation and analysis.
  • E-commerce growth metrics calculation.
  • Skill set and how you have owned it to grow in your career path


  • Instead of broad generalizations provide specific and realistic replies. This provides the interviewer a good sense of your knowledge and avoids the perception that you are bypassing the subject.
  • This stage assesses your plan's impact, execution, leadership, scope, and technical depth. Make sure you have mastered all of your skills before you begin.
  • Prepare to delve deeper into questions that put you to the test. The interviewer will not be satisfied with a brief response and will expect you to demonstrate your competence in the topic.
  • Interviewers want to see how you deal with a problem in practical terms. Discuss how you intend to launch a product and how you intend to handle any challenges that may emerge. Consider whether you can re-engage clients who have given up on the product and are no longer using it.

Interview Questions

  • How should Intuit respond to a new competitor?
  • Create a data processing demo, a coin change (dynamic programming question), and technical data processing questions.
  • How can Intuit increase its reach in the software market?
  • Tell me about your EDI experiences. Can you tell me more about your previous experience with other software systems?
  • How would you calculate how many couches are sold in the USA?
  • How would you decide when and how to run a priced promotion?
  • Is  the Commerce tool a shopping cart application or an order management system?
  • Tell me about some cross-functional abilities you currently have or work with.
  • What are the criteria that you use to rank requirements?
  • Is there a project in your history that did not go as planned? If so, could you talk about the problems you faced and how you overcome them?
  • Tell me about a time you struggled as a product manager.
  • What would you do if you had A) Infinite resources to fix a global problem right now? B) Who will serve on your board of directors? and C) What are your observable goals for measuring success?

The Hiring and Decision Process

Following the on-site interview, the interviewers will discuss and evaluate your performance. They'll spend a significant amount of time discussing how you performed, the questions you asked, and the remarkable thoughts you provided.

If you are approved by the majority of interviewers, the recruiter will contact you within 2-3 business days and you will receive an offer letter within a week.