Should Robinhood allow users to spend their cryptocurrency at physical retail stores?

Question

Anonymous · Accepted Answer

1.      Learn about the current marketplace – who are the various players in the
space – I would also segment and sub-segment – since retailers is a broad
concept – even within the players – Will sub-segment to truly understand who are
the users vs customers – basically who is making the decision

2.      I will learn what are the various CUJs – like what payment methods are
they using today – and what challenges they are facing

3.      Layer in business context – Have we previously done an outreach to these
retailers? Or is this the first time and try to see if there is a clear product
market fit or value prop

4.      Assemble a sales team and arm them with battle cards on how to handle
core questions and why does robinhood payment stand out – think of it like a
value proposition

5.      Design an incentives plan to ensure retailers use robinhood payments

6.      Run an experiment – and use data in the outreach by sales

Should Robinhood allow users to spend their cryptocurrency at physical retail stores?

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