Metrics and ExperimentationProduct Sense

If you were tasked with evaluating the success of a recent UI overhaul, how would you separate seasonal trends from the feature's actual impact?

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Interview question asked to Data Scientists interviewing at DigitalOcean, Pandora, GOJEK and other companies. Original question asked: If you were tasked with evaluating the success of a recent UI overhaul, how would you separate seasonal trends from the feature's actual impact?.