If Google had the opportunity to place ads in in-flight entertainment systems, should it proceed?

Question

Anonymous · Accepted Answer

I think Google should explore the opportunity, but before committing, I would want to evaluate three key areas: business value, technical feasibility, and customer experience.

First, from a business perspective, I would look at the potential advertising revenue, the number of airlines participating, passenger reach, and whether advertisers would see value in targeting travelers. For example, hotels, rental car companies, restaurants, and travel services could benefit from reaching passengers before they arrive at their destinations.

Second, from a technical perspective, I would evaluate how Google's advertising platform could integrate with existing in-flight entertainment systems. Since connectivity can be limited during flights, we would need to determine whether advertisements could be cached locally and displayed offline, or delivered dynamically when connectivity is available. I would also consider security, scalability, and data privacy.

Third, I would consider the passenger experience. We wouldn't want advertising to become intrusive or negatively impact the airline's customer satisfaction. Ads could be incorporated into entertainment menus or shown before content, rather than interrupting movies.

My recommendation would be to start with a pilot program involving one or two airline partners, measure advertising engagement, revenue, operational costs, and passenger satisfaction, and then determine whether expanding the solution makes financial and strategic sense.

Ultimately, I would recommend proceeding if the opportunity creates measurable value for Google, airline partners, advertisers, and passengers.

Anonymous · Answer

Yes, but only as a small pilot. Use contextual, destination-based ads at natural
breaks, such as free Wi-Fi in exchange for watching an ad. Tie it to a bigger
travel-platform play built on Android, YouTube, Maps and Google Travel, because
the ad revenue on its own is too small and fragmented to justify the risk to
passenger experience and privacy.

If Google had the opportunity to place ads in in-flight entertainment systems, should it proceed?

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