Product SenseMetrics and Experimentation

How do you design an A/B/n test when you need to quickly and definitively prove the superiority of feature X over feature Y?

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Interview question asked to Data Scientists interviewing at LendingClub, Mimecast, Amadeus and other companies. Original question asked: How do you design an A/B/n test when you need to quickly and definitively prove the superiority of feature X over feature Y?.