How would you find out more about why users were only using an app once and not returning?

Original Question

UX Researcher

Asked at Wattpad, Workday and 18 other companies

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This question has been asked in different phrasing across multiple companies and roles. Consolidated answers available on this page.

How would you find out more about why users were only using an app once and not returning?
How would you find out more about why users only used an app once and never returned?
How can you learn more about why users are using the app only once and not returning?
How would you investigate why users were using the app just once and never returning?
How can you learn more about why users only used the app once and never came back?
How can you find out more about why users used the app once and never came back?
How would you go about finding out why users were only using the app once and not returning?
How would you learn more about why users only used an app once and never came back?
How would you learn more about why users only used an app once and didn't come back?