Amazon’s goal is to be the Earth’s most customer-centric company, which means delivering the ultimate level of customer obsession.
Goal
Increase Amazon’s market share in the global water bottle industry.
User Segments
Kids
Adults
Elderly
User Problems
Drinking less water than required daily.
Inability to measure water intake accurately.
Drinking water at an undesirable temperature.
Kids prefer “cool” bottles; adults prefer aesthetic designs; elderly users care less about design.
Need lightweight bottles for portability.
Risk of bottles slipping and falling.
Need bottles that keep liquids at the right temperature for long durations.
Solutions
Allow users to set daily water goals manually, or bottles suggest intake goals based on sex and age.
Bottle syncs with phone to align with sleep/wake times and calculates intake intervals (e.g., every 2–3 hours).
Alerts (vibration/sound) when falling behind on water intake.
Thermostat functionality to keep drinks hot or cold.
Steel body: lightweight, durable, non-breakable.
Anti-skid technology to prevent accidental falls.
Multiple designs: playful for kids, aesthetic for adults, simple for elderly.
Prioritization
Customizable designs for different user groups.
Smart intake tracking with manual/automatic goal setting.
Alerts (vibration/sound) for hydration reminders.
Durable, lightweight steel build.
Thermostat functionality.
Anti-skid technology.
Success Metrics
Percentage of global bottle market share captured.
GTM Strategy
Promote on Amazon’s platform with priority placement when users search for bottles.
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Behavioral
Clicked question
How would you design a water bottle? How would you perform quality testing on the water bottle?
How would you design a water bottle? How would you test its quality?
What design methods would you use to develop a water bottle? What kind of quality testing would you do for the water bottle?
Do you know how you would go about designing a water bottle? What quality tests would you perform?
Do you have any ideas on how to design a water bottle? How would you test the quality of such a bottle?
Can you tell me about your design process for a water bottle? How would you test the water bottle for quality?
How would you design a water bottle and test its quality?
Interview question asked to Product Managers interviewing at Lenskart, Cohesity, Fabric and others: How would you design a water bottle? How would you perform quality testing on the water bottle?.
