Among user acquisition, revenue growth and upsell, how would you evaluate which is the most valuable and why?
Product Marketing Manager
Asana
Adobe
Comcast
Panasonic
Salesforce
Answers
Anonymous
4 months ago
All are important aspects of the business model. I believe that upsell is the most valuable. By focusing on upselling products or features this will allow for revenue growth. Making the feature of the upsell lucrative and appealing this in turn will generate new users who have heard of the benefit of the upsell.
Interview question asked to Product Marketing Managers interviewing at Hootsuite, Carta, Salesforce and others: Among user acquisition, revenue growth and upsell, how would you evaluate which is the most valuable and why?.