Anonymous
Analytics Case
Tell me various ways to monitor user growth and retention.
Data Scientist
Instacart
Bolt
Takeaway
Answers
Expert Answer
First I would ask, what is the motivation behind wanting to measure user growth and retention? At Uber, our mission is
reimagine how the world moves. For Uber Rides, it is to move people from Point A to Point B. In both cases, scale is an important part of the Uber mission, and it also contributes to Uber's revenue streams. The more riders there are, the more money can be made from subscriptions, service fees, and commissions. Also the more riders there are, the more demand there is for drivers, and the more need there is for drivers to join the app in order to keep supply-demand balanced.
So it will be critical for Uber to monitor user growth and retention, in order to keep the market balanced, as well as to make financial forecasts, and to evaluate the impact of experiments that are designed to augment those metrics.
Metrics for user growth include app downloads, sign ups, setup (filling out account details, adding credit card, etc.) and booking a first ride, perhaps within the first 7 days of downloading the app.
Metrics for user retention include
* use recency: DAUS, WAUs, MAUs
* use intensity: > $100 in rides in past week
* use patterns: ratio of DAUs to MAUs
* churn: % of users who uninstalled the app within the past month
Those metrics can all be computed on a cohort-basis, e.g., with weekly cohorts.
The metrics can also be sliced and diced, e.g., by market, by platform (iOS / Android), for riders versus drivers, and for age and gender.
These metrics would do a good job of capturing acquisition and retention
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Anonymous
There are a few metrics which can be used to monitor these KPIs:
1. Daily/Weekly/Monthly Active Users: This metric can help understand if there is any change in trend of # of users using the platform
2. Conversion Rate: This metric can help understand if there is any change users which come on the platform and end up converting
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- Tell me various ways to monitor user growth and retention.
- How do you keep tabs on user retention and growth?
- What are the metrics you use to monitor user acquisition and retention?
- Can you share your methods for measuring user growth and retention?
- What techniques do you use to monitor the performance of your user acquisition and retention strategies?
- How do you identify possible roadblocks and optimize your user retention strategy?
- What signals do you follow to gauge user growth and retention?
- What are the key performance indicators that you use to assess your user base and engagement levels?
- What kinds of tools do you rely on to track user growth and retention trends?
- How do you stay on top of user acquisition and retention metrics in a dynamic market?
- Could you walk me through the ways you track user growth and retention?
Interview question asked to Data Scientists interviewing at Takeaway, Bolt and Instacart: Tell me various ways to monitor user growth and retention..