Expert Answer
Anonymous
This goes back to the time when I was a product manager at Company XYZ, which provides online therapy to students worldwide. At that time, the process of matching practitioners with students was being handled manually by a cross-functional internal team. I identified this as an opportunity for automation.
However, the Therapist Success team was concerned about the additional workload this automation might place on therapists. They were worried that therapists might not respond to requests or resolve conflicts, especially in cases where multiple therapists were working with the same school and might want to take on the same students simultaneously, potentially leaving other therapists with fewer students.
To address these concerns, I connected with the internal team and presented my proposal. The proposal involved giving each practitioner opportunities based on their current capacity, ensuring they would act by sending timely notifications, and improving the matching time, which previously took three weeks. This would help our schools start the service more efficiently and with fewer delays.
I conducted a survey and several interviews with groups of practitioners to assess the desirability of this feature. Collaborating with our designers and engineers, we developed an MVP (Minimum Viable Product) to validate this idea quickly. I then ran an experiment with a small group of practitioners and tracked their behavior in a controlled environment. The results showed a quick response time of 2.7 business days and a reduced service start timeline, dropping from three weeks to just six days overall.
I presented this data to the leadership team and the Therapist Success team, who were initially concerned about retention rates. After reviewing the positive results, we received the green light to launch this feature for all our practitioners.
After the feature's launch, we observed a drastic reduction in the time required to match therapists and students, from three weeks to just three days on average. Customer satisfaction increased by 25%, as they could start their service faster with minimal involvement. Additionally, therapist retention increased by 50% year-over-year, as therapists were able to manage their caseloads independently.