Expert Answer
Anonymous
During the HYV Placement Management System project, the initial onboarding flow required users to enter a lot of personal information right off the bat in order to generate a personalized dashboard. However, after gathering user feedback during the free trial phase, it became clear that asking for too much information too early was actually reducing trust in the app.
Here's how I addressed the challenge:
- Analyzing the Feedback: I carefully reviewed all the feedback and identified that users felt overwhelmed by the data entry requirements. They were hesitant to invest their personal information before fully understanding and trusting the platform.
- Identifying the Pain Point: The key issue was that users weren't ready to commit to a personalized experience during the free trial. They needed time to explore and experience the dashboard before feeling comfortable sharing their own data.
- Revising the Onboarding Flow: Based on these insights, I redesigned the onboarding flow. Instead of immediately asking for user information, I created a demo data dashboard. This allowed users to see the benefits of the platform in action without the initial barrier of data entry.
- Building Trust Through Experience: The demo dashboard served as a hands-on preview, enabling users to familiarize themselves with the system. This approach helped to build trust and credibility, making users more receptive to providing their own data later in the process.
- Implementing a Phased Approach: With trust established, I integrated the data collection into a later stage of the onboarding process. This phased approach ensured that users were more engaged and ready to personalize their experience only after they had a positive initial interaction with the platform.
This pivot not only addressed the initial user concerns but also improved the overall user experience, leading to higher engagement and conversion rates during the free trial.
