Product ExecutionAnalytical

We know that 10% of the time a customer will enter a product into our search feature and it will return a "no item found" message. What are some of the possible reasons and how can we fix it?

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Interview question asked to Product Managers interviewing at Amazon: We know that 10% of the time a customer will enter a product into our search feature and it will return a "no item found" message. What are some of the possible reasons and how can we fix it?.