How would you prioritize resources when you have two important things to do but can't do them both?

• Is the team's readiness to start on one item greater than the other?
• Is there more urgency to deliver on item over another?
• How does the scheduling of the items impact customer value? i.e. does delaying one eliminate its value due to a temporal event, like a holiday or contract expiration?
• I'd gather input from stakeholders such as design, leadership, customer success, and engineering to understand their opinion on prioritization
• What user base does each benefit, and which is more important to us/closer to revenue impact?
• Is there greater risk in either item?

1. Assess the Impact:

• Evaluate the potential impact of each task on the business or project goals. Consider which task will deliver the most significant benefit or mitigate the most substantial risk. For example, if one task will directly contribute to a major revenue increase or customer satisfaction, it might take precedence.
• Long-term vs. Short-term Impact: Determine whether the impact is immediate or will build value over time. Balancing short-term wins with long-term gains is crucial in resource allocation.

2. Consider the Urgency:

• Deadlines and Dependencies: Check if there are any hard deadlines or dependencies tied to each task. A task with an imminent deadline or one that is a dependency for other critical work may need to be prioritized.
• Opportunity Cost: Consider what will be lost by delaying one task over the other. Sometimes the cost of inaction on one task can outweigh the benefits of completing the other.

3. Align with Strategic Goals:

• Strategic Importance: Align the tasks with the broader strategic goals of the organization. If one task directly supports a key business objective or strategic initiative, it may warrant higher priority.
• Stakeholder Expectations: Consider the expectations of key stakeholders. If one task is a priority for executive leadership or a critical customer, that might influence the decision.

4. Resource Allocation:

• Team Strengths and Expertise: Determine which task best aligns with the strengths and expertise of the available team members. If one task requires specialized knowledge that your team possesses, it might be more efficient to allocate resources there.
• Resource Flexibility: Assess whether resources can be reallocated or whether some aspects of the tasks can be outsourced or delegated. This might allow both tasks to progress simultaneously, even if one gets more focus.

5. Make a Decision and Communicate:

• Choose the Task with the Greatest Overall Benefit: After evaluating all factors, select the task that offers the most value considering impact, urgency, alignment with strategy, and available resources.
• Clear Communication: Once a decision is made, communicate it clearly to all relevant stakeholders. Explain the rationale behind the prioritization to ensure transparency and maintain trust.

6. Monitor and Adjust:

• Continuous Evaluation: The situation may change as new information emerges or as progress is made. Regularly review the status of both tasks and adjust priorities if necessary. Stay flexible and ready to pivot if the context demands it.

Example in Practice:

• Assess the urgency: The bug fix might take precedence if it's directly affecting user retention and revenue.
• Evaluate the impact: The feature launch could be postponed if the bug fix is more critical to maintaining customer trust and satisfaction.
• Align with strategy: If the company's strategy is focused on growth and customer experience, fixing the bug aligns better with those goals.
• Communicate: I would communicate the decision to focus on the bug fix, explaining the reasoning to stakeholders and setting expectations for the feature launch timeline.