How would you design a TV Remote for old people?

Question

Anonymous · Accepted Answer

Old people here are defined as more than 65 years old. 
Key factors influencing their experience would be:
- Their primary interest: Cable vs App based
- Internet access at home
- Smartness of the TV: Internet connection ability
- Remote functionality (Infra red, voice)
- Number of remotes required (eg firesticks require separate remote)
For this answer I am going to focus on a common scenario: old person living
alone with smart TV

Based on this scenario, key friction areas include:
- Locating the remote with physical challenges
- Navigation Complexity due to multiple options that they haven't learnt about
yet
- Typing in with the remote

Redesign strategies:
- Physical challenges: 
The remote has voice function to locate the remote as well as execute demands.
e.g) Chimes when trying to locate for easy retrieval
"Remote, turn on Downton Abbey", "Remote, suggest me what to watch", "Remote,
turn the TV off"

- Navigation Complexity
By voice, the users will be suggested on some shortlist programmes that they
watch often.
They just need to press YES or NO on the button.

- Typing in with remote
MIC button to press to find what they want quickly.

To measure success of this TV remote implementation,
- Reduced time from switching the TV to watching a show
- Increased engagement 
- Reduced cases of turnbacks on show
- Increased revenue of the remote

Debashis · Answer

First clarify the need to build a remote for older people... why they need to
build, what purpose would it solve? where would it be used? if there are
constraint related to hardware vs software product (apps).
Next, clarify how is old defined, then segment old into various categories e.g.
old & fit, old & low vision.
Next figure out if any competitor exist, what do they offer, and experience on
those competitor products.
Next, create a vision/goal of the product/ Determine what success means
(adoption/usage/ lower customer calls etc.)
Understand constraints and scope.
Next, prioritize customer segment.
List out unmet needs and durable outcomes.
List out solutions by the prioritized customer segment.
Then prioritize solution based on product vision, strategy, goals and
constraints to maximum impact.
Determine success metrics.
Summarize solution.

How would you design a TV Remote for old people?

Practice this question with AI

Go Premium

Practice More Questions

Community Answers

Unlock Community Insights

Unlock Community Insights