Many people find it difficult to pay for public transportation. How would you approach solving this problem?

Question

Anonymous · Accepted Answer

RESEARCH THE PROBLEM

* User Research:Conduct surveys and interviews with diverse user groups
   (students, low-income workers, pensioners, etc.).
   Identify patterns: Is the issue related to ticket pricing, lack of flexible
   payment options, or overall affordability?
   Use ethnographic studies to understand how people navigate transportation
   without access to affordable solutions.
   
 * Data Analysis:Analyze fare structures and compare them with the median income
   of different user segments.
   Look at the success of subsidies or discounted programs in other cities.
   
 * Competitor Analysis:Review systems in cities offering affordable or free
   public transit for insights into what works.
 * 
   Define Personas and Pain Points
 * Create personas representing different user groups affected by affordability
   issues.
 * Highlight key pain points, such as:Difficulty budgeting for monthly passes.
   Inflexible pricing structures (e.g., flat fares may not reflect usage).
   Lack of awareness of existing discounts or subsidies.

Many people find it difficult to pay for public transportation. How would you approach solving this problem?

Practice this question with AI

Go Premium

Practice More Questions

Community Answers

Unlock Community Insights