If you are the PM of a travel company, what would be a new product you would launch?

Question

Anonymous · Accepted Answer

MOTIVATION

The "Revenge Travel" & Remote Work Shift: Post-pandemic, travel has surged. More
uniquely, remote work allows friend groups to take "workcations" together.

USER SEGMENTATION

I’ll break down the types of groups that typically use Airbnb:

1. The Multi-Generational Family: (e.g., Grandparents, Parents, Kids).
    
    * Dynamic: High need for specific amenities (accessibility, cribs).
    
    * Decision Maker: Usually one "Chief Planning Officer" (often the mom or
      dad) who curates options and just seeks approval from the grandparents.
    
    * Friction: Finding a place that satisfies widely different physical needs.

2. The Bachelor/Bachelorette Party:
    
    * Dynamic: Rigid dates, high budget variance among attendees, high pressure
      for a "unique" experience.
    
    * Decision Maker: The Maid of Honor/Best Man. They are stressed and often
      fronting money.
    
    * Friction: Collecting money and getting quick consensus before the good
      houses sell out.

3. The "Friends Reunion" (The Distributed Group):
    
    * Dynamic: Friends living in different cities meeting up. Flexible dates,
      but highly democratic. No clear leader.
    
    * Decision Maker: Everyone thinks they have a say.
    
    * Friction: The "Link Dump." Everyone sends links to a WhatsApp group.
      People lose track of which link was which, availability changes, and the
      conversation stalls.

SOLUTIONS

I will brainstorm three solutions to solve Consensus Chaos.

1. Airbnb "Party Mode" (Live Co-Browsing)

* Concept: A "Watch Party" for travel. The organizer starts a session, shares a
   link, and everyone jumps into a live voice/video chat overlay on the Airbnb
   app. The leader controls the screen, scrolling through listings while the
   group comments live.

* Pros: High energy, solves immediate questions.

* Cons: Hard to schedule 6 adults to be online at the exact same time.

2. The "Ranked Choice" Collaborative Board

* Concept: An asynchronous voting tool. Users add homes to a shared board.
   Instead of just a "heart," users must vote "Yes," "Maybe," or "No" on each
   listing. The UI then ranks the homes based on the group's "compatibility
   score." It allows for blind voting on price to avoid awkwardness.

* Pros: Asynchronous (fits different time zones), democratic, data-driven.

* Cons: Requires all users to download the app/log in to participate
   effectively.

3. The "Smart Chat Integration"

* Concept: An Airbnb bot that lives inside WhatsApp or iMessage. When a user
   pastes an Airbnb link into the group chat, the bot automatically generates a
   summary card with a poll: "Vote on this Villa?"

* Pros: Meets users where they are (in the chat app).

* Cons: High dependency on third-party APIs (Meta/Apple); disconnects users
   from the Airbnb ecosystem.

Anonymous · Answer

I would first ask some clarifying questions:
a. What is the business objective of launching a new product? Is it to increase
our MAU/DAU? Maximize profits? Focus on a niche market or an underserved market?
Become the market leaders?
b. Do we want to launch a new product in an existing category like flight
bookings? Or is it to create a new category in itself?
c. Any specific geography where we want to launch the new product?
d. Any specific timeframe by which the new product must be launched?
e. Is there a specific target user persona in mind?

If you are the PM of a travel company, what would be a new product you would launch?

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