Product Marketing

Describe a situation where you had to completely rethink the launch strategy for a product you were heavily involved in. How did you handle this unexpected shift and what were the outcomes?

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Interview question asked to Product Marketing Managers interviewing at Salesforce, SAP Concur, HomeAway and others: Describe a situation where you had to completely rethink the launch strategy for a product you were heavily involved in. How did you handle this unexpected shift and what were the outcomes?.