What is your most memorable challenge from your past experiences?

Brazil Carrefour- the volume of sales was low. The sales was going via app, and people had to have points to redeem. 

What we saw there was accumulated points that were very high, but redemptions rates were low. I looked at data more deeply, and did my checks on different point levels. Checked previous campaigns to see behaviours of customers. Such as who is our best buyer, who is the most loyal and how many points do they have. So I realized our best buyers, are the people actually have 1, 2 and 3 points. Then I proposed to have a less costly items to be known our next campaign, and negotiated the price discount with business planners. Indeed we saw a very high increase on volume of sales. From 200k on glasses category, we went to 780k knives. As the projects has the fixed cost, that additional sales meant profit for BL. This analysis then was the basis how I looked at the projects when it was sent for approval. 

Most memorable challenges was to get 70% of my team eligible fir Chairman while ending the year achieving top quartile results. My team accepted the challenge, focused on improving customer . satisfaction results and achieved with goals.  The challenge helped my team recognize their true potential which helped them consistently achieve top quartile results results.