Metrics and Experimentation

How would you measure the success of a marketing channel?

Data Scientist

Apple

Pendo

Coupang

Robinhood

Expedia

Tokopedia

Did you come across this question in an interview?

  • How would you measure the success of a marketing channel?
  • Can you give a specific criterion that you use to establish if a marketing channel is performing satisfactorily or not?
  • How do you measure the prosperity of a marketing channel?
  • What system do you have in place to assess the efficacy of a marketing channel?
  • What are the metrics that you employ to judge the effectiveness of a marketing channel?
  • How do you decide if a marketing channel is successful or not?
  • How do you track data to confirm whether a marketing channel is performing well or not?
  • What method do you use to ascertain the success of a marketing channel?
  • How would you define whether a marketing channel is thriving or not?
  • What indicators do you inspect to verify whether a marketing channel is yielding positive results or not?
  • What gauge do you use to determine if a marketing channel is successful or not?
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Interview question asked to Data Scientists interviewing at Expedia, Fiverr, Juul Labs and others: How would you measure the success of a marketing channel?.