What are the biggest challenges product marketers face today?

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Anonymous · Accepted Answer

Product Managers continuously face the tough job of prioritizing which are the
greatest opportunities to go after which have the best long-term strategic
advantage for the business.  When economic times are good there is less of an
immediate need for ROI and strategists can take a longer term view of where the
industry is going, take bigger bets, fail fast and pivot. However, in lean
economic times, choices can be constrained by what can make the next quarter's
numbers, and decisions are short term, lead to product and tech debt, and fewer
resources to execute at the same quality. The hardest part of a PM's job is to
know when to throttle up to the larger, long-term view, and when to scale back
to the shorter-term execution view, doing the same or more with less, or taking
the bigger bet to lead ahead of the competiton.

What are the biggest challenges product marketers face today?

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