Product Marketing

What are the biggest challenges product marketers face today?

Product Marketing Manager

Meta

Stripe

Brex

Chewy

Salesforce

Cloudera

Did you come across this question in an interview?

Answers

Anonymous

7 months ago
4Strong
Product Managers continuously face the tough job of prioritizing which are the greatest opportunities to go after which have the best long-term strategic advantage for the business.  When economic times are good there is less of an immediate need for ROI and strategists can take a longer term view of where the industry is going, take bigger bets, fail fast and pivot. However, in lean economic times, choices can be constrained by what can make the next quarter's numbers, and decisions are short term, lead to product and tech debt, and fewer resources to execute at the same quality. The hardest part of a PM's job is to know when to throttle up to the larger, long-term view, and when to scale back to the shorter-term execution view, doing the same or more with less, or taking the bigger bet to lead ahead of the competiton. 
  • What are the biggest challenges product marketers face today?
  • What do you believe are the most significant hurdles that product marketers face in the present day?
  • Could you outline the major obstacles product marketers are currently grappling with?
  • In your opinion, what are the most formidable challenges faced by product marketers nowadays?
  • What challenges do you think product marketers encounter on a day-to-day basis?
  • What issues pose the greatest difficulties for product marketers at this time?
  • Can you identify the primary challenges that product marketers confront in the current landscape?
  • From your perspective, what are the key obstacles that product marketers need to overcome in today's world?
  • What barriers do you think product marketers must contend with in today's marketplace?
  • What are the most pressing challenges that product marketers need to address right now?
  • What are the top challenges facing product marketers today, in your view?

Interview question asked to Product Marketing Managers interviewing at Stripe, Teradata, Ironclad and others: What are the biggest challenges product marketers face today?.