Analytical

What do you take into account when measuring or estimating market size?

Product Marketing Manager

Reddit

Meta

Palantir Technologies

Cohesity

Checkr

Fitbit

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Answers

Anonymous

8 months ago
3.2Strong
Understanding the total population, narrowing down its characteristics with survey or market research, segmenting the market size with with data analysis 

Anonymous

8 months ago
4Strong
Market size, also Total Addressable Market, has to take into account the realistic assessments that just because on the surface a person has all the characteristics of an enthusiastic buyer, real world testing can yield different results. For example, 100 people surveyed online could indicate a strong preference for XYZ product at a certain price, but when presented with XYZ in a retail environment next to competitors or with other distractions, considerations and factors, the propensity drops from 99% to 75%.  This is why small scale roll outs, prototypes, and user testing is critical before any assumptions about take rates can be solidified.  Market sizing is an exercise that must be repeated as new information is introduced, not as a one time model that creates a singular answer.  
  • What do you take into account when measuring or estimating market size?
  • What factors do you consider when measuring or estimating the market size?
  • When determining market size, which aspects do you take into consideration?
  • Could you outline the factors you look at when measuring or estimating market size?
  • How do you assess market size, considering various factors?
  • What considerations are crucial to you when measuring or estimating market size?
  • Can you shed light on the key elements you consider while measuring or estimating the market size?
  • What factors do you prioritize when evaluating market size?
  • In your assessment of market size, which factors do you give significant weight to?
  • When estimating market size, what critical aspects do you carefully examine?
  • Could you elaborate on the elements you consider most important when measuring or estimating market size?
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Interview question asked to Product Marketing Managers interviewing at Red Hat, UberEats, HomeAway and others: What do you take into account when measuring or estimating market size?.