Product Execution

Can you give an example of how to launch a new product?

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Answers

Anonymous

a year ago
2.6Fair
You better to define how is the MVP will look like so that you can introduce it as quick to users as possible, maybe a group of users or beta customers to get a feedback then improve and iterate on it.
Expert Answer

Anonymous

3 months ago
4.2Exceptional
I am going to make an assumption that the MVP for this product has already been defined, and that it supports our company's mission and strategy.

Before launching I would identify the key North Star metric that we can use to measure success. I would also define 3-4 other supporting metrics that provide additional data for evaluating performance. I would also define contra-metrics which would indicate when we have a problem or adverse impacts in some other area of our business.

I would also define our initial launch group. I would define a population in our core market target so that we can quickly iterate toward product-market fit. I would also include a small population that's adjacent to our target user so we might discover unique insights from that group.

I would try to launch with a minumum set of features. This allows us to save development costs until we have feedback from our metrics and can iterate. I would be sure that the product was built with flexibility and the right instrumentation to enable future iteration and learning.

I'd develop a rollout plan starting with a small number, and establish gates to evaluate performance before we roll to a wider set of users. This helps contain operational, execution and reputation risk in case of any unforseen mishaps. 

Before making the new product live, I would ensure that we have mechanisms in place to support customers and capture feedback. These processes can be lightweight until we are sure we have achieved product-market fit before making them more robust and scaling up our offering.

Finally, I'd be sure to socialize our product widely with our internal stakeholders, and provide them regular updates on our successes and learnings.
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Interview question asked to candidates interviewing at top companies: Can you give an example of how to launch a new product?.