Expert Answer
Anonymous
Clarification:
- Fb groups is a feature on fb app that helps to connect and engage with multiple people of similar interests or situations
- Community sense is about how one feels about being a part of that community is it helping or allowing them to provide what they are looking out for from the group
- Any specific geography/ demography types?
- Mobile or Web?
General Analysis:
- TAM – Very High (>60% of current users part of groups)
- Growth – Yes ( User life cycle)
- Macroeconomic conditions – Yes
- Competitors – Blind, Quora, Reddit etc.
Alignment with actual Goals: Fb’s mission is to get people closer and build strong communities across the world and if we that community sense is being impacted and people are no more using these groups then it will be a mission critical impact.
Target Personas:
- Group Admins/ Creators
- Active Members (Posters/ Admins etc.)
- Passive (View and React to the posts)
- Inactive (Just have joined the group but no engagement post that)
Journey Map:
Stage
Metrics
Feel the Need
No: of groups created / day
No of unique groups created/ Day
Top 10 categories/ Topics on which the greatest number of groups are being created
Awareness/ Activation
Avg no of groups an active user joins/ day/ week/ month
Avg no of groups an passive user joins/ day/ week/ month
Avg no of groups an inactive user joins/ day/ week/ month
% of new user joining through shared link
% of new users joining through news feed
% of new users joining through other mediums
Top 50 group categories with highest joining frequency
Top 50 groups with highest drop off frequency
Engagement
DAU/ GROUP
WAU/ Group
MAU/ Group
Retention
Dropoff Rate/ group
Drop off Rate/ group Type
Avg Tenure of Members/ group
No of repeat groups
Repeat groups/ repeat users
% of positive Reactions received per group
% of negative Reactions received per group
NSM: Engagement Rate of a groups (Avg no of engaged posts/ group per day)
L1 Metrics:
- Total No of Groups on fb
- No of New Groups created/ day
- Member addition Rate/ Group
- Avg DAU/ Group (Top 10/50/100)
- Avg No of unique posts/ threads/ group
- % of positive emojis per group
- Comment frequency / group
- Share frequency per group
- % of saved posts/ group
- Avg tenure of members/ group
- Churn Rate/ group
Downstream Metrics:
- Fb messenger Uptime
- Fb News feed Uptime
Guardrail Metrics:
- % of negative reactions or emojis per day
- Avg Drop off Rate after a post in a group
- % of spam posts
