Anonymous
Clarification:
- Facebook event is an inbuilt capability withing fb users to view register and participate in the events created by event organizers within fb
- Assumption fb events is a pretty mature product with high usability
Value:
FB’s mission is to bring people closer and help form strong communities. Events is one such space that perfectly fits into its mission where it helps many of its users to connect and engage over a virtual or in-person event and ensures they derive values out of it through meaningful connections.
Competitors: Meet Up, Event Brite, Neighbourhood app
Competencies: Large User Base, technology
Users:
- Organizers
- Attendees
- Platform
- Advertisers
Journey Stage
Organizers
Attendees
Platform
Awareness
No of Top events created per day
No of new events available to attend per day
Personalization tool response calls
Interest
No of Events created for >1 members
Events with >1 Acceptance
No of meaningful events
No repeat events
No events with high number of participants
Live event data feed
Connect
Attendee rate/ event
Networking Rate (1 to Many )
Duration of event
Repeat
Frequency of organizing events
Frequency of attending events
Quality
Avg. Success Score
% Full-Time Attendees
NSM: RSVP Response Rate/ Event
L1 Metrics:
- Total Number of Events
- Events with (>1) RSVP response
- Avg. Acceptance Rate
- Avg. Rejection Rate
- Avg. Tentative Rate
Downstream Metrics:
- Newsfeed Engagement
- Groups Engagements
Counter Metrics:
- Events Cancelled
- RSVP Lie %
