What metrics would you choose for tracking Facebook events?

Question

Anonymous · Accepted Answer

Clarification:
 * Facebook event is an inbuilt capability withing fb users to view register and
   participate in the events created by event organizers within fb
 * Assumption fb events is a pretty mature product with high usability

Value:
FB’s mission is to bring people closer and help form strong communities. Events
is one such space that perfectly fits into its mission where it helps many of
its users to connect and engage over a virtual or in-person event and ensures
they derive values out of it through meaningful connections.
Competitors: Meet Up, Event Brite, Neighbourhood app
Competencies: Large User Base, technology
Users:
 * Organizers
 * Attendees
 * Platform
 * Advertisers

Journey Stage
Organizers
Attendees
Platform
Awareness
No of Top events created per day
No of new events available to attend per day
Personalization tool response calls
Interest
No of Events created for >1 members
Events with >1 Acceptance
No of meaningful events
No repeat events
No events with high number of participants
Live event data feed
Connect
Attendee rate/ event
Networking Rate (1 to Many )
Duration of event
Repeat
Frequency of organizing events
Frequency of attending events
Quality
Avg. Success Score
% Full-Time Attendees
NSM: RSVP Response Rate/ Event
L1 Metrics:
 * Total Number of Events
 * Events with (>1) RSVP response
 * Avg. Acceptance Rate
 * Avg. Rejection Rate
 * Avg. Tentative Rate

Downstream Metrics:
 * Newsfeed Engagement
 * Groups Engagements

Counter Metrics:
 * Events Cancelled
 * RSVP Lie %

What metrics would you choose for tracking Facebook events?

Answers

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