What are the most important factors to consider when conducting user testing for a new product?

Question

Anonymous · Accepted Answer

I ensure the research questions are tied to business or product outcomes before
kickstarting the research. For example, at Rogers, I was doing a usability study
where the focus areas were average handle time and efficiency in completing a
customer interaction. I tied the insights around errors while completing a
transaction and system stability issues which led to an increase in average
handle time and indicated why it was important to fix those issues to improve
system trust, adoption and efficiency

What are the most important factors to consider when conducting user testing for a new product?

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