You are working on a music project that is planning to launch a new design. Describe how to begin developing a new design research plan and what it might include.

Question

Anonymous · Accepted Answer

Clarifying questions: 
 * What is the aim of this new feature?
 * Which type of users will be able to see this new feature?

Assumptions:
 * This feature is to get users to use in built playslists and create new
   playlist

Pre launch research:
 * Playlist creation rate of users in existing design
 * Avg number of songs played on app by playlist frequent users vs non frequent
   users
 * Fall through rate from starting a creation to completing the playlist
   creation
 * Churn of users for using playlist, creating playlist vs no playlist usage
 * playlist usage between Free/Trial users vs premium users
 * CVR% of users from Free to premium subscription on using playlists

Post launch monitoring plan:
Guardrails:
 * App open rate
 * Avg number of songs played

Performance monitoring KPIs:
 * Playlist creation rate
 * Existing Playlist use rate
 * Churn rate (check for improvement)
 * Upgrades to Premium
 * Daily 1+ uses

Anonymous · Answer

1. Because it is a new design for streaming music platform, I would like to
    test the usability of the new design , evaluate comprehension, effectiveness
    and efficiency , findability of the new design.

2. My tasks would revolve around basic tasks that every music platform offers
    which is - users can save a playlist, play music effortlessly, search for
    top trending music understand if users are able to, create different
    playlists. Other than this, I would discuss with the stakeholders in order
    to understand what other features have been added that i can test or they
    want to test.

3. Based on my objectives I would conduct a moderated and unmoderated usability
    testing on the new design.

You are working on a music project that is planning to launch a new design. Describe how to begin developing a new design research plan and what it might include.

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