Anonymous
Clarification:
- Kitchen Definition/ utility
- Specific users or conditions to keep in mind
Trend Analysis:
- Avg Time spent/ day (2 Hrs.)
- Importance of ideal kitchen – work efficiency, cleanliness/ hygiene, peace and relief
- Macroeconomic conditions: Post Covid Era Soulful cooking improvement in quality time spent, fitness enthusiasm
- Growth – With people getting more busier its important to have an ideal/ efficient kitchen for everyone and people are willing to spend on the same
User Personas:
Business –
- Small Sized (10)
- Medium Sized (30-50)
- Large Sized (50+)
Household –
- Solo’s (Avg. Time Spent: 0-30mins/day)
- Small Family (2-3) (Avg. Time Spent: 30-60 mins/day)
- Big Family (4-6) (Avg. Time Spent: 60-90 mins/day)
- Large Family (6-10) (Avg. Time Spent: 90- 150 mins/day)
Mission: To design a safe, comfortable, efficient and memorable cooking experience for all the small families
Journey Map/Pain points:
Journey Stage
Pain Point
Degree of Relevance
Depth of Pain
Stocking (Grocery & Utensils)
Knowing what to stock
Knowing when to use/ avoid food wastage
Organizing Time
Consumes lot of space , power and money
H
H
Prep Work
Finding ingredients
Chopping Time
H
H
Cooking
Using right utensils
Temperature control
Monitoring cooking
Safety
M
M
Eating
Mouth Burns
Taste Disappointments
l
M
Cleaning
Loading dishwasher is boring
H
l
Solutions:
- Smart Kitchen – Features incl. receiving/predicting dietary preferences, auto ordering, mini refrigerator, reminding of using the food before getting stale, and sharing recipes and smart equipment for prep and cooking experience
- Robo Kitchen – A kitchen organizer with robotic arms and legs who takes command and solves for all the problems with one simple command
- Minimalist Kitchen set up – Analyzing the most common needs by providing a pre-built up minimalist kitchen setup based on the family needs and strategic space utilization to improve efficiency
Prioritization:
Solution
Impact
Proximity to Mission
Effort
Smart Kitchen
H
H
H
Robo Kitchen
L
L
H
Minimalist Kitchen
H
H
l
GTM Plan:
- Collaborate with carpenters and Interior Designers to understand the points of efficiency
- Associate with a brand or build a brand with the niche
- Partner with an apartment or a community to install and evaluate the user’s response
