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In your current role, what do you consider your biggest achievements?
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Anonymous
What am I most proud of, or what is my biggest achievement? I think the product that I'm currently working on is something that I am most proud of. It is a product that we call Journey Platform, and this is essentially a workflow logic mapping tool that can be triggered real time by customer behavior and or events in the app.To firm up the example, we wanted to explore creating a platform where when the customer opens the store page, we are then informed of this opening, and then we can send them a push notification with all the relevant details, as an example, the promos that are available to them, and so on. We could also then use this information to inform how the feed should change, what types of restaurants we should show, and so on.Building a platform tool like this has been very complicated because there are hundreds of thousands of different behaviors on the app that we need to first understand what is useful in onboarding, and what I mean by that are what are the key behaviors that get customers to convert, that get them to routine, that increase their order frequency, order size, and so on, and really leveraging what those behaviors are and turning them into accurate indicators of events on the app that we could then use.This platform not just powers the audience targeting piece of things, but also does evaluation of logic and says, hey, if this customer was targeted, but they ordered a grocery in the last seven days, then don't do this or don't do that, based on the campaign, specifically.In addition to that, it is becoming a one-stop shop where we are able to not just look at audience targeting and promo eligibility, but now we're going to be able to send in-house communications, trigger placements within the app, trigger dynamic content, and so on. Historically, this has been done by seven or 10 different products across the app, each with their own PMs, engineering teams, mandates, growth goals, and so on, so really centralizing it in one app not just allows for easier implementation, but also allows for coordination across different programs and better customer experiences.
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