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How do you design a research study for a new or concept product that participants may not fully understand?

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How do you design a research study for a new or concept product that participants may not fully understand?
How might you design a research project for a new product or idea that you may not be aware of?
How would you design a research study for a new or conceptual product that participants may not fully understand?
How do you design a research study for a new or concept product that participants don't fully understand?
How do you design a research study for a new or conceptual product that participants don't fully understand?
How do you design a research study for a new product or concept that participants may not fully understand?
How do you design a research study for a new or conceptual product that the participants do not fully understand?
How do you design a research study for a new or conceptual product that participants may not fully understand?

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Interview question asked to UX Researchers interviewing at Paytm, Wipro, Babylon Health and others: How do you design a research study for a new or concept product that participants may not fully understand?.

How do you design a research study for a new or concept product that participants may not fully understand?

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