How might you design a research project for a new product or idea that you may not be aware of?

Question

Anonymous · Accepted Answer

1. I would with a discuss with major stakeholders that are involved with this
    new concept in order to gather complete understanding about what the project
    is about, what needs are we trying to solve, how is our product different
    than the others in the market. what is the goal or expectation from the
    outcome. I would them create a  generative research I like to conduct
    in-depth interviews with participants in order to understand their current
    behavior, user needs that are not being met, pain-points that they are
    facing in relation to similar products in the market. Try to understand
    through a conversational dialogue, that the need that are trying to solve
    through our new product how are users currently tackling them what are the
    pain-points that they face, specifically probing in to deep dig into other
    pain-points that we might have considered.

Anonymous · Answer

1. Generally, generative research I like to conduct in-depth interviews with
    participants in order to understand their current behavior, user needs that
    are not being met, pain-points that they are facing in relation to similar
    products in the market. Try to understand through a conversational dialogue,
    that the need that are trying to solve through our new product how are users
    currently tackling them what are the pain-points that they face,
    specifically probing in to deep dig into other pain-points that we might
    have considered.

How might you design a research project for a new product or idea that you may not be aware of?

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