Product Marketing

What do you think advertisers look for from online advertising?

Product Marketing Manager

Meta

Akamai

Paytm

Hulu

Udacity

Instagram

Did you come across this question in an interview?

Answers

Anonymous

5 months ago
3Strong
campaign performance, CTR, time on page, signups, ROI  

Anonymous

5 months ago
3.5Strong
Advertisers use Fb Ads along with Ad Manager to publish ads In Facebook. 
this is a key source of revenue for the company and is a core strategic product. This ties with mission of Fb by bringing advertisers to buyers creating awareness, engagement and help bring people close.
User segmentation :- personas involved in using this product are users, advertisers, influencers and the Platform itself.
Role or Aim of each Persona:- Users can click on these ads and they are taken to the product detail page where they have option to learn, browse, comment , react , share , save or buy the product .
Sellers aim is thise To clicks to actual buys to earn revenue
Influncers promote the product to get a higher click to revenue rate. they get commission from the sale
platform :- meta platform earns revenue from each click and commission from each sales. 
Northstar metrics is number of clicks for an ad.


  • What are advertisers on the lookout for when it comes to online advertising opportunities?
  • What aspects do advertisers consider in their quest for effective online advertising?
  • What do advertisers typically prioritize when choosing online advertising methods?
  • What do you think advertisers look for from online advertising?
  • What drives advertisers to invest in online advertising and what are they hoping to gain?
  • What exactly are advertisers searching for when it comes to online advertising?
  • What factors do advertisers take into account when determining successful online advertising strategies?
  • What specifically are advertisers seeking to achieve through online advertising?
  • What specific elements or characteristics catch advertisers' attention in the realm of online advertising?
  • What specific outcomes are advertisers aiming for when they engage in online advertising campaigns?
  • When it comes to online advertising, what exactly is on advertisers' wish list?

Interview question asked to Product Marketing Managers interviewing at Slack, Checkr, Acorns and others: What do you think advertisers look for from online advertising?.