Product Marketing

What do you think advertisers look for from online advertising?

Product Marketing Manager

Meta

Outbrain

Paytm

Medallia

Verizon

Snowflake

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Answers

Anonymous

3.5Strong
Advertisers use Fb Ads along with Ad Manager to publish ads In Facebook. 
this is a key source of revenue for the company and is a core strategic product. This ties with mission of Fb by bringing advertisers to buyers creating awareness, engagement and help bring people close.
User segmentation :- personas involved in using this product are users, advertisers, influencers and the Platform itself.
Role or Aim of each Persona:- Users can click on these ads and they are taken to the product detail page where they have option to learn, browse, comment , react , share , save or buy the product .
Sellers aim is thise To clicks to actual buys to earn revenue
Influncers promote the product to get a higher click to revenue rate. they get commission from the sale
platform :- meta platform earns revenue from each click and commission from each sales. 
Northstar metrics is number of clicks for an ad.


Anonymous

3Strong
campaign performance, CTR, time on page, signups, ROI  
  • What do you think advertisers look for from online advertising?
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Interview question asked to Product Marketing Managers interviewing at Heap, Red Hat, Fiverr and others: What do you think advertisers look for from online advertising?.