Anonymous
Advertisers use Fb Ads along with Ad Manager to publish ads In Facebook.
this is a key source of revenue for the company and is a core strategic product. This ties with mission of Fb by bringing advertisers to buyers creating awareness, engagement and help bring people close.
User segmentation :- personas involved in using this product are users, advertisers, influencers and the Platform itself.
Role or Aim of each Persona:- Users can click on these ads and they are taken to the product detail page where they have option to learn, browse, comment , react , share , save or buy the product .
Sellers aim is thise To clicks to actual buys to earn revenue
Influncers promote the product to get a higher click to revenue rate. they get commission from the sale
platform :- meta platform earns revenue from each click and commission from each sales.
Northstar metrics is number of clicks for an ad.