When it comes to online advertising, what exactly is on advertisers' wish list?

Question

Anonymous · Accepted Answer

Landing page impressions, clicks, Page Impressions, Sign ups, user onboarding,
app downloads, add to cart metrics, cart conversions, recurring orders

Anonymous · Answer

Advertisers use Fb Ads along with Ad Manager to publish ads In Facebook. 
this is a key source of revenue for the company and is a core strategic product.
This ties with mission of Fb by bringing advertisers to buyers creating
awareness, engagement and help bring people close.
User segmentation :- personas involved in using this product are users,
advertisers, influencers and the Platform itself.
Role or Aim of each Persona:- Users can click on these ads and they are taken to
the product detail page where they have option to learn, browse, comment , react
, share , save or buy the product .
Sellers aim is thise To clicks to actual buys to earn revenue
Influncers promote the product to get a higher click to revenue rate. they get
commission from the sale
platform :- meta platform earns revenue from each click and commission from each
sales. 
Northstar metrics is number of clicks for an ad.

Anonymous · Answer

campaign performance, CTR, time on page, signups, ROI

When it comes to online advertising, what exactly is on advertisers' wish list?

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