Original Question

You can add any new feature into the Facebook app that you want; it just needs to drive growth. What would you add?

UX Designer

Asked at Postmates, Capital One and 18 other companies

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This question has been asked in different phrasing across multiple companies and roles. Consolidated answers available on this page.

Also asked in other words as..

  • You can add any new feature into the Facebook app that you want; it just needs to drive growth. What would you add?
  • How would you take Facebook's user base to the next level by adding a new feature to the app?
  • Tell me about a creative growth-driving feature you would add to Facebook.
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  • In your opinion, what's the missing feature in Facebook that would drive the most user growth?
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  • What growth-driving feature would you add to Facebook, given the opportunity, and how would you go about designing it?
  • How would you leverage user data to develop a feature for Facebook that would result in explosive user growth?
  • What is the one feature that Facebook is missing that would attract more users to the platform, and how would you design it?