Statistics

Describe how you would make inferences from the data collected in an A/B test, including estimating the difference in campaign effectiveness and assessing the significance of the results?

Did you come across this question in an interview?

Interview question asked to Data Scientists interviewing at Outbrain, ServiceNow, NetSuite and others: Describe how you would make inferences from the data collected in an A/B test, including estimating the difference in campaign effectiveness and assessing the significance of the results?.