How would you design an A/B test to compare the effectiveness of two product campaigns, given data on their performance and a goal of detecting a 3% increase in effectiveness?
Data Scientist
Spotify
Capital One
Bloomberg
Citrix
Interview question asked to Data Scientists interviewing at Blind, Citrix, Bloomberg and others: How would you design an A/B test to compare the effectiveness of two product campaigns, given data on their performance and a goal of detecting a 3% increase in effectiveness?.