Pick a physical product that you really like in the real world. Articulate the value proposition for me. What segments does it target? How would you come up with an ad campaign to market it?

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Anonymous · Accepted Answer

I would love to see a self-sorting recycling and trash bin that fits on any
street corner to effectively bifurcate anything a person threw in to it into
recyclable, compostable, or waste.  Too often people are confused, lazy, or
don't notice the recycling option when disposing of waste. I estimate that
10-20% of all truly recyclable material is lost because of the lack of an
efficient sorting process at the trash site.   This product has a few value
propositions, depending on the end customer. Firstly, waste management and
recycling centers will have lower operations costs because fewer people will
have to manually sift through the trash to pull out the valuable recyclable
materials.   Landfills, run by municipalities,  will have potentially 10-20%
less recyclable waste take up space for non recyclable material. Lastly, people
who use the self-sorting trash bins can watch their trash going down one path or
another, and learn about what materials are recyclable and which are not.  The
campaign to market this would be focused on the waste managers who could reduce
their operational overhead by 10-20% with less personnel, and the municipalities
who have to pay to have their trash transported to other states or overseas and
can no transport 10-20% less volume.

Pick a physical product that you really like in the real world. Articulate the value proposition for me. What segments does it target? How would you come up with an ad campaign to market it?

Answers