Build a grocery shopping app from scratch.

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Anonymous · Accepted Answer

Goal - Build a grocery app. For this interview we will keep it as a launch only
in the US , in 3 months timeline and app only.

User segments of Grocery stores -

a) Customers who do not have the time to goto a offline grocery store (parents,
too far the store of their choice, there are specific days when the grocery is
fresh)

b) Elderly population who is not very tech savvy and offline has been their way

c) Control freaks who like to ensure the quality standards of the grocery are at
par with their expectations

d) Need instantly - Non planners and delivery windows are too further off

Pain points of these segments (a-d for a -d user segments)

a) Fast access to their needs, do not have time for decision fatigue with data
spread all over and constantly searching, are not together with their partners
so may want to have a shared cart with their spouse. They may want to reorder
same baskets everytime so someone to help them build the lists of items they
regularly purchase etc.

b) Easy to use, do not trust credit cards as a way to pay, have a lot of time
and see going to grocery store as a past time hobby.

c) They want best quality at best offer/deals and find that confusing on the app
with a lot of information, not being able to see clearly whats the best by dates
and whether there are any ongoing deals

d) Non planners need quick delivery

Now lets pick one segment and design the product for them thats not already
tapped by competition and is unresolved right need right now.

a) are big online users, b) is harder to convert c) looks like the segment we
should tap into, for d we will need to build robust supply chain and logistics
to make sure we can offer at the speed they need

So, we will prioritise C) where we will create a product that gives access to
all stores groceries and takes input from the user of the items they want to
purchase and identifies the best deal across the stores and shares with the
customer. The customer can then see which store gives them the max savings for
the most fresh item and its the cheapest net effective price and customer can
buy from that store. It is meant to maximize savings for the most fresh items at
the shortest delivery time. they should also be able to pick up from the stores
where they can quality check and replace right away if needed to build trust.

Key KPIs - Acquisition and engagement , they should keep coming back for the
ease of finding the most affordable groceries. 2 times a week.

Risks and trade-offs - Different stores may not follow the best by date
accurately in the records, since its a fast moving item.

Build a grocery shopping app from scratch.

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