Anonymous
Clarifying questions:
- What is the aim of this new feature?
- Which type of users will be able to see this new feature?
Assumptions:
- This feature is to get users to use in built playslists and create new playlist
Pre launch research:
- Playlist creation rate of users in existing design
- Avg number of songs played on app by playlist frequent users vs non frequent users
- Fall through rate from starting a creation to completing the playlist creation
- Churn of users for using playlist, creating playlist vs no playlist usage
- playlist usage between Free/Trial users vs premium users
- CVR% of users from Free to premium subscription on using playlists
Post launch monitoring plan:
Guardrails:
- App open rate
- Avg number of songs played
Performance monitoring KPIs:
- Playlist creation rate
- Existing Playlist use rate
- Churn rate (check for improvement)
- Upgrades to Premium
- Daily 1+ uses